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Explain the two sets of pressures confronted by multinational enterprises.
Ethnocentrism
The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a feeling of contempt for other cultures.
Stereotyping
The act of generalizing characteristics, attributes, or behaviors to all members of a particular group, disregarding individual differences.
Cultural Norm
Shared expectations and rules that guide behavior of people within social groups.
Workforce Diversity
The inclusion of a wide range of people of different races, genders, ages, sexual orientations, and abilities in a workplace.
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