A Therapist Decides to Use a Sticker Chart with a Parent

question 5

Multiple Choice

A therapist decides to use a sticker chart with a parent who is compulsively late to show him how such charts can be used with children. Every time the parent comes in on time for a session, he gets a star. And, every time the parent describes behaviors that he has worked to change, he gets a star. He can hand in ten stars for a book on parenting skills. This is an example of:

• A) innocuous modeling.
• B) inadvertent modeling.
• C) intentional modeling.
• D) forced modeling.
• E) being empathic.

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Definitions:

Segment

Refers to a distinct group within a larger population or market, often characterized by specific demographics, behaviors, or preferences.

Segmentation Strategy

The method of splitting a wide market of consumers or businesses, which includes both existing and potential clients, into smaller segments according to certain common traits they share.

STP Process

Acronym for Segmentation, Targeting, and Positioning, a strategic approach in marketing to identify target audiences and develop tailored marketing strategies.

Target Market

The specific group of consumers at which a company aims its products and services.