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If a price taker in a competitive market is going to maximize profits, he must
Cognitive Dissonance
A psychological theory that suggests discomfort arises when a person holds conflicting beliefs, attitudes, or values, often leading to changes in one of the beliefs or behaviors.
Primacy Effect
The tendency to remember information at the beginning of a list better than the information that follows.
First Impression
the initial perception one person has of another upon meeting, which can significantly influence future perceptions and interactions.
Impression Formation
The forming of the first knowledge that a person has concerning another person.
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