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Suppliers recognize there is a shortage in the market for their product when they notice that
Content Theories
Theories that aim to explain the specific things that motivate individuals at work, such as needs and desires.
Maslow's Hierarchy
A psychological theory proposing that human needs are arranged in a hierarchy from physiological needs to safety, love and belonging, esteem, and finally self-actualization; individuals are motivated by the need they have not yet satisfied.
Alderfer's ERG Theory
A model in motivational psychology that categorizes human needs into three groups: Existence, Relatedness, and Growth.
Herzberg's Two-factor
A theory that suggests job satisfaction and dissatisfaction arise from two separate groups of factors: motivators and hygiene factors.
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