Examlex
Which of the following is a normative economic statement?
Promotion Objectives
Refers to the goals a company aims to achieve through its promotional activities, such as increasing brand awareness or sales.
Promotion Cost
Expenses incurred to market and advertise a product, service, or brand to increase sales or awareness.
IMC Audit
A comprehensive evaluation of an organization's Integrated Marketing Communications tactics and strategies to ensure alignment with its goals and effectiveness in the market.
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