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In order to fully realize the gains from entrepreneurial innovation,
Market Tests
Trials conducted to evaluate the viability of a product or service in a specific market segment by exposing it to a representative slice of potential consumers.
Sales Forecasting
The process of estimating future sales volumes to help businesses plan their inventory, cash flow, and workforce needs.
Target Costing
A pricing strategy wherein prices are determined based on what consumers are willing to pay, and then costs are worked backward to ensure profitability.
Causal Relationship
A connection between two variables where a change in one directly causes a change in the other.
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