The Purpose of Annual Plan Control Is To

question 43

Multiple Choice

The purpose of annual plan control is to:

• A)examine the general direction the company is pursuing.
• B)​examine how well resources have been utilized in each element of the marketing strategy.
• C)​examine where the company is making or losing money.
• D)examine whether the planned performance standards are being achieved.
• E)​examine the general directions of industry demand.

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Definitions:

Sales Revenue

Money a company makes from its merchandise sales or services rendered.

Service Charge Expense

Service charge expense refers to fees charged for specific services provided, often recognized as an expense in accounting records.

Accounts Receivables

Sums due to a company from its clients for products or services provided but not yet compensated for.

Factor

A financial intermediary that purchases receivables from businesses, providing them with immediate cash flow.