The ____ Is a Comprehensive, Periodic and Systematic Evaluation of the Firm's

question 2

Multiple Choice

The ____ is a comprehensive, periodic and systematic evaluation of the firm's marketing operation which analyzes the market environment and the firm's internal marketing activities.​

• A)environmental audit.​
• B)​marketing audit.
• C)​profit audit.
• D)​annual plan.
• E)​competitive audit.

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Definitions:

Authentic Leadership

A mode of leadership that emphasizes genuine relationships with followers, rooted in self-awareness and transparency.

Internalized Moral Perspective

An aspect of authentic leadership, where leaders' actions are guided by their internal moral standards and values, ensuring consistency and integrity.

Ethical Reasoning

The process of evaluating what is morally right or wrong in a situation and making decisions based on ethical principles.

Positive Psychological Capacities

Refers to individuals' strengths and virtues that foster resilience and mental health, such as optimism and self-efficacy.