The Process That Translates Marketing Plans into Action Assignments and Ensures

question 73

Multiple Choice

The process that translates marketing plans into action assignments and ensures that such assignments are executed in a manner to accomplish a plan's defined objectives is called:

• A)marketing control.
• B)marketing implementation.
• C)​strategic marketing.
• D)marketing accountability.
• E)competitive advantage.

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Definitions:

Indirect Method

A technique used in cash flow statements to reconcile net income with cash flow from operating activities, by adjusting non-cash transactions and changes in working capital.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenues.

Depreciation Expense

The allocation of the cost of a tangible asset over its useful life in a systematic manner.

Cash Dividend

A payment made by a company out of its profits to shareholders, typically in cash, representing a portion of the earnings allocated to each share of stock.