Which of the Following Are Steps in the Planning Process

question 23

Multiple Choice

Which of the following are steps in the planning process that utilizes the Balanced Scorecard and a Strategy Map to build a tightly integrated marketing strategy?

• A)Define Financial Objectives.
• B)Define the Customer Value Proposition.
• C)Identify the Critical Strategic Themes and Internal Processes.
• D)All of the answer choices.
• E)Both define Financial Objectives and define the Customer Value Proposition.

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Definitions:

Tangible Values

Values that can be quantified or measured, often related to physical assets or financial performance.

Corporate Governance

The framework of rules, practices, and processes by which a company is directed and controlled, ensuring accountability and fairness to stakeholders.

Ethics

A branch of philosophy that deals with questions about what is morally right and wrong, good and bad, fair and unfair.

Social Responsibility

The concept that businesses should balance profit-making activities with activities that benefit society; it involves developing businesses with a positive relationship to the society in which they operate.