A Key Account Represents a Customer Who Buys for an Organization

question 41

True/False

A key account represents a customer who buys for an organization with geographically concentrated units.

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Definitions:

Superiority

The state of being superior or higher in quality, rank, or importance.

Societal Norm

The accepted behaviors, values, and standards within a society or community that are considered normal or typical.

Flexibility

The ability to adapt to new, different, or changing requirements and situations without significant difficulty.

Mutual Ground

A shared understanding or common interests that enable parties in a discussion or negotiation to find agreement.