Cassidy Computer Systems Has Witnessed a Gradual Decline in the Performance

question 46

Essay

Cassidy Computer Systems has witnessed a gradual decline in the performance of its sales force since a key sales manager left the company for another position. While well-educated and extremely knowledgeable about the computers that they sell, the sales force is not inspired by the management style of their new superior. Using the concepts of sales force motivation, job satisfaction, and role perceptions, describe why salesperson performance may have declined at Cassidy. Recommend a strategy that Cassidy could adopt to improve the effectiveness and productivity of their sales force.

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Definitions:

RNA Synthesis

The biological process where a specific segment of DNA is used as a template to generate a complementary RNA molecule.

Haploid Number

The number of chromosomes in a gamete of an organism, representing one complete set of chromosomes.

Chromosomes

Structures composed of DNA and proteins found in the nucleus of most living cells, carrying genetic information in the form of genes.

Prometaphase

Phase of cell division that occurs between prophase and metaphase and is characterized by attachment of the spindle fibers to the kinetochores of each sister chromatid.