An E-Mail List Can Be Created By

question 63

Multiple Choice

An e-mail list can be created by:

• A)offering an e-mail alert service.
• B)asking for e-mail addresses in direct mail campaigns.
• C)collecting e-mail addresses at trade shows.
• D)all of the answer choices.
• E)both asking for e-mail addresses in direct mail campaigns and collecting e-mail addresses at trade shows.

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Definitions:

Information Power Base

A source of influence derived from possessing knowledge or information that is needed or valued by others.

Operational Data

Information collected from the day-to-day operations of a business or organization, used to support real-time decision-making and operational tasks.

Financial

Pertaining to money or how money is managed.

High Machiavellian

Characterizes individuals with a personality trait that predisposes them to manipulate others for personal gain, often without ethical considerations.