Characteristics of Effective B2B Print Ads Include

question 9

Multiple Choice

Characteristics of effective B2B print ads include:

• A)the use of a "rational approach."
• B)a clear description of the product and its benefits.
• C)a detailed listing of most pricing considerations.
• D)All of the answer choices.
• E)both the use of a "rational approach." and a clear description of the product and its benefits.

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Definitions:

Net Present Value

A method used in capital budgeting to determine the profitability of an investment or project, by calculating the difference between the present value of cash inflows and outflows over a period of time.

Annual Cash Inflows

The total amount of money received by a business, project, or investment on an annual basis from its operational activities.

Discount Rate

The interest rate used to discount future cash flows to present value, often used in capital budgeting.

Annual Net Cash Inflow

The total amount of money that flows into a company annually after all cash outflows are subtracted.