Dell Computer Has Been Developing Closer Relationships with Its Corporate

question 26

Essay

Dell Computer has been developing closer relationships with its corporate customers by setting up Web sites on internal company networks. The system enables individual employees at customer locations to easily order from a pre-approved line of Dell Computers. Discuss how Dell might use direct e-mail advertising to reach employees at these companies and reinforce its Web strategy.

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Definitions:

Nineteenth Century

The period of years from 1801 to 1900, characterized by significant social, political, and technological changes that shaped modern society.

Instrumental Support

The provision of tangible help or resources to someone in need, like financial assistance or goods.

Child

A young human being below the age of puberty or below the legal age of majority.

Elder Abuse

Any form of mistreatment that results in harm or loss to an older person, including physical, emotional, sexual abuse, neglect, and financial exploitation.