The Importance of the Business Marketer's Product as an Input

question 54

True/False

The importance of the business marketer's product as an input into the total cost of the end product influences demand elasticity. If the business marketer's product has an insignificant effect on cost, demand is likely to be inelastic.

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Definitions:

Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, and the desire to do a task well.

Openness To Experience

A personality dimension that involves the willingness to engage in new experiences, embrace novel ideas, and be open-minded.

Declines

The process of diminishing in quality, quantity, or strength over time.

Assertiveness

A characteristic of being self-assured and confident without being aggressive.