Motorola Introduced a New Personal Communicator Priced at a Significant

question 51

Multiple Choice

Motorola introduced a new personal communicator priced at a significant premium over competing models. Initially, Motorola will concentrate on the business user but the firm plans to reduce the price later and capture a share of the consumer market. This policy of beginning with a high price and then moving to a lower price is referred to as:

• A)product differentiation.
• B)market segmentation.
• C)price administration.
• D)time segmentation.
• E)life cycle pricing.

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Definitions:

Analytical Reports

Documents that present detailed analysis and interpretations of data or issues, often used to inform decision-making or problem-solving processes.

Proposals

Documents or presentations offering a plan or suggestion, often seeking approval or support for action.

Sampling Bias

A statistical error that occurs when a sample is not representative of the population from which it is drawn, potentially leading to distorted results.

Survey

A method of gathering information by asking a series of questions from a group of people to collect data.