If Competitors Are Likely to Continue to Pursue Price Cutting

question 45

Multiple Choice

If competitors are likely to continue to pursue price cutting, the best strategy for the defender is to:

• A)allow the competitor to win where it is least damaging to profitability.
• B)create barriers that make it more difficult for competitors to reach less price-sensitive customer segments.
• C)center reactive price cuts on a particular geographic region.
• D)all of the answer choices.
• E)both allow the competitor to win where it is least damaging to profitability and create barriers that make it more difficult for competitors to reach less price-sensitive customer segments.

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