Two Types of Benefits Can Contribute to Customer Value in Business

question 30

Short Answer

Two types of benefits can contribute to customer value in business markets: ____________________ benefits which are the basic requirements the business marketer must meet to be included in the customer's consideration set and ____________________ benefits which are those attributes typically not required, that assist the customer in selecting a supplier from among a qualified set of potential suppliers.

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Definitions:

Confidence Interval

A spectrum of numbers, extracted from sample observations, presumed to hold the value of a not yet identified population characteristic.

Sample Mean

The average value of a set of data points taken from a larger population, used as an estimate of the population mean.

Sample Standard Deviation

A measure of the amount of variation or dispersion of a set of values in a sample.

Mean Salary

The average income earned by employees in a specific group, calculated by dividing the total salary by the number of individuals.