Examlex
The supply chains for products that could be categorized as "innovative" (e.g., high-tech products) differ from the supply chains for functional products because:
Advertising Media
Channels through which advertising messages are delivered to their intended audience, including print, digital, broadcast, and outdoor media.
Multichannel Marketing
The approach of engaging with customers through a mix of direct and indirect communication channels for the purpose of selling products or services.
Communication And Delivery
The process and methodology of conveying information or messages effectively and ensuring the correct delivery of products or services to customers.
Intermediaries
Businesses or individuals that act as a link between the producer of goods and services and the consumer or buyer.
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