In the Marketing of Business Services, Items Such as Uniforms

question 59

Multiple Choice

In the marketing of business services, items such as uniforms, logos, guarantees, written contracts, and color schemes are examples of:

• A)determinant attributes.
• B)the service concept.
• C)the actual service offer.
• D)physical evidence of the actual service.
• E)the system used to create and deliver the service.

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Definitions:

Complex Messages

Communication that involves intricate or detailed information, requiring careful interpretation and understanding.

Formal Research

A systematic investigation or study conducted to acquire new knowledge, often following a specific methodology or protocol.

Writing Stage

The phase in the process of creating written content where ideas are developed, organized, and turned into a coherent text.

Writing Process

A series of steps that writers follow to produce a document, which typically includes planning, drafting, revising, editing, and publishing.