Automatic Data Processing (ADP) Was Born Through an Innovation That

question 33

Essay

Automatic Data Processing (ADP) was born through an innovation that created a new business niche-a foolproof outside service to help small businesses meet their weekly payrolls. First, position this service on a product-service continuum for which the basic underlying variable is tangibility. Second, describe how ADP's marketing strategy would be different from an office equipment manufacturer that called on the same small businesses.

---

Definitions:

Human Development

The multidisciplinary study of how people change and grow over the course of their life, including physical, cognitive, social, and emotional growth.

Preschool Program

An educational initiative designed for young children before they begin compulsory education, aiming to develop basic skills and social behavior.

Human Development Domains

The various aspects of growth and change in individuals across their lifespan, including physical, cognitive, social, and emotional development.

Relative Frequency

The frequency with which an event occurs as a proportion of the total number of trials or observations.