Concerning the Management of Product Innovation, Which of the Following

question 69

Multiple Choice

Concerning the management of product innovation, which of the following statements is incorrect? The successful management of product innovation:

• A)is vital to the long-term health of an industrial company.
• B)requires the firm to take risks.
• C)is properly characterized as a rational, deliberate, and analytical process.
• D)should lead to a stream of attractive products.
• E)None of the answer choices.

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Definitions:

Rating Systems

Mechanisms or scales used to evaluate or grade a certain attribute or performance of entities, products, or services.

Supply Management

The strategic approach to planning, procuring, and managing a company's supplies and vendors to optimize efficiency and minimize costs.

Demand Management

The process of forecasting, planning, and controlling consumer demand to optimize the supply chain's efficiency and effectiveness.

Supply Chains

Networks of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.