If Organizational Buyers View a Particular Attribute as Being Neither

question 42

Multiple Choice

If organizational buyers view a particular attribute as being neither important nor differentiating, an appropriate generic strategy for a product manager to follow would be to:

• A)increase the importance of the attribute to customers.
• B)increase the difference between the competition and the firm's brand.
• C)convert this determinant attribute into a non-determinant one.
• D)all of the answer choices
• E)both increase the importance of the attribute to customers and increase the difference between the competition and the firm's brand.

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