A Brand Mantra Is

question 46

Multiple Choice

A brand mantra is

• A)a very short summary of the essence of the brand
• B)is used to communicate the core values of the brand
• C)helps employees understand the key meaning of the company's product
• D)is crucial in the overall process of building a strong brand
• E)all of the answer choices.

---

Definitions:

Discrimination

Negative behavior toward an individual solely on the basis of that person’s membership in a particular group.

Managerial Position

A role within an organization that involves overseeing the work of other employees and making decisions related to the management and operation of the business.

Latino Applicant

An individual of Latin American origin or descent who is applying for a position, program, or opportunity.

Stereotypes

Overgeneralized beliefs about the traits and attributes of members of a particular group.