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Selecting a hypothetical product and market setting, describe how a business marketing manager might use product positioning analysis to examine the competitive position of a product. Drawing on your illustration, suggest the product strategy implications.
Perineal Skin
The skin surrounding the genitals and anus, which can be susceptible to irritation, infection, and damage from various sources.
Excoriation
A skin condition often caused by scratching that leads to the removal of the surface layer of skin.
Occlusive Barrier
A type of dressing or material that completely seals a wound from external contaminants, maintaining a moist healing environment.
Colorectal Cancer
A type of cancer that starts in the colon or rectum.
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