Market Segmentation Is

question 26

Multiple Choice

Market segmentation is:

• A)more useful to consumer goods marketers than to business marketers.
• B)of little value to business marketers that concentrate on the governmental and institutional sectors of the organizational market.
• C)difficult to apply in the business market because groups, not individuals, make many purchasing decisions.
• D)a useful tool for both business and consumer goods marketers.
• E)inappropriate for low market share firms.

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Definitions:

Policies

Guiding principles or courses of action adopted or proposed by an organization, government, or individual.

United States

is a country in North America, known for its significant impact on global politics, economy, and culture, comprised of 50 states.

Gender Schema

A cognitive framework that organizes beliefs and expectations related to gender, influencing how individuals perceive and engage with gendered aspects of society.

Masculine-looking

A term used to describe someone whose appearance or features are traditionally associated with male characteristics or societal expectations of masculinity.