Which of the Following Statements Concerning Business Market Segmentation Is(are)

question 79

Multiple Choice

Which of the following statements concerning business market segmentation is(are) false?

• A)In selecting a market segment, the business marketer is also choosing a competitive environment.
• B)The cost of research increases if a microlevel of segmentation is required.
• C)Compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.
• D)Both in selecting a market segment, the business marketer is also choosing a competitive environment and compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.

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Definitions:

Scientific Process

A systematic methodology of exploring, understanding, and validating theories or principles through experiments, observation, and data analysis.

Background Research

The initial phase of investigation that gathers existing information or data on a topic before embarking on new research.

Hypothesis

An assumption or proposition that is made on the basis of limited evidence as a starting point for further investigation.

Experimentation

The process of trying out new ideas, concepts, or strategies to test hypotheses and gain insights that can lead to innovation or improvement.