Compare and Contrast the Different Qualitative Sales Forecasting Techniques That

question 102

Essay

Compare and contrast the different qualitative sales forecasting techniques that are used by business marketing managers. Be sure to note the strengths and limitations of each technique.

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Definitions:

Bank Reconciliation

The method of aligning the amounts in a company's bookkeeping records for a cash account with the matching data on a bank statement.

Deposit Made

A payment made in advance for goods or services that are to be received in the future, often recorded as an asset on the balance sheet.

Postdated Cheques

Cheques written with a future date and not valid until that date, often used to manage cash flows.