Chandler Machine Tool Has Been Successful in Segmenting Their Market

question 51

Multiple Choice

Chandler Machine Tool has been successful in segmenting their market using the following bases: (1) NAICS category and (2) key purchasing criteria emphasized by particular groups of buyers within each NAICS industry. They are using:

• A)macro bases of segmentation.
• B)micro bases of segmentation.
• C)a blend of macro and micro bases of segmentation.
• D)psychographic and economic bases of segmentation.
• E)none of the answer choices.

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Definitions:

Higher Salaries

Compensation levels that are significantly above the average pay for a specific position or industry.

Regulating Attorneys

The process or guidelines established to govern the conduct and practice of lawyers by a regulatory body.

Public Interest

The welfare or well-being of the general public and society, often considered in the making of laws and government policies.

Ethical Requirements

Standards of professional conduct expected in various occupations that emphasize integrity and responsibility.