Business Market Segmentation at the _____ Level Requires a Higher

question 34

Multiple Choice

Business market segmentation at the _____ level requires a higher level of market knowledge and, therefore, a greater investment in research.

• A)geographic
• B)macro
• C)micro
• D)demographic
• E)aggregate

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Definitions:

CISG

The United Nations Convention on Contracts for the International Sale of Goods, a set of rules governing the sale of goods between businesses located in different countries.

Damages

Compensation sought or awarded in a lawsuit for harm or injury caused by the wrongdoings of another party.

Breach of Contract

The violation of any agreed-upon terms or conditions in a contract, which may result in legal consequences for the offending party.

Cover

A remedy in sales law allowing a buyer to purchase replacement goods if the seller fails to make delivery.