Your First Task as a Product Manager at Dow Chemical

question 83

Essay

Your first task as a product manager at Dow Chemical is to evaluate the market segmentation strategy followed by your predecessor. For the past four years, this manager had been dividing the market on the basis of NAICS codes and developing a separate marketing strategy for each of 5 different NAICS industries. Describe the specific steps that you would follow in evaluating the existing segmentation plan. What factors might prompt you to seriously consider making a change in the existing segmentation approach?

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Definitions:

Unscrambled Solutions

Conceptually, this refers to resolving complex or perplexing problems to arrive at clear and understandable solutions.

Perceiving Order

The cognitive process of recognizing patterns and organizing information or stimuli into a coherent sequence or arrangement.

Coincidental Events

Occurrences that happen at the same time by chance but are perceived to have some form of connection.

William Shakespeare

A renowned English playwright and poet, widely regarded as one of the greatest writers in the English language, known for works like "Hamlet" and "Romeo and Juliet."