Examlex
Effective segmentation often begins with the analysis of macrolevel bases of segmentation, and then continues with the identification of microsegments within each potential macrosegment using microlevel bases of segmentation. However, segmentation can effectively end after considering only macrolevel variables. Please provide an illustration of a situation where only macrolevel bases are used to identify market segments and what variables or issues business marketers should use to determine whether macrosegmentation alone is enough for effective organizational market segmentation.
Divorced-Family Situation
A family structure resulting from the legal termination of a marriage, influencing the dynamics and relationships within the family.
Intravenous Chemotherapy
The administration of chemotherapy drugs directly into the vein to treat cancer, allowing for faster delivery into the bloodstream.
Absolute Neutrophil Count
A measure of the number of neutrophil granulocytes present in the blood, important for assessing the immune system's capacity to fight infections.
Nonsegmented Neutrophils
A term potentially referring to immature neutrophils, such as band cells, which have not yet divided into segments; often indicative of a response to infection or inflammation.
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