Compare and Contrast the Different Quantitative Sales Forecasting Techniques That

question 21

Essay

Compare and contrast the different quantitative sales forecasting techniques that are used by business marketing managers. Be sure to note the strengths and limitations of each technique.

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Definitions:

Gain(Loss)

The profit or shortfall realized from an investment when comparing the sale price to the original purchase price.

At-risk Amount

The maximum amount of money an investor in certain activities can claim as a deduction or loss, limited to the actual cash, property, or borrowed amounts for which they are personally at risk.

Income Items

Various types of earnings, from employment, investments, or other sources, that must be reported on a tax return.

Investor

An individual or institution that allocates capital to investments with the expectation of receiving financial returns.