When a Business Marketer Demonstrates Special Skills in Managing Relationships

question 73

Multiple Choice

When a business marketer demonstrates special skills in managing relationships with key customers or by developing innovative strategies with alliance partners, they are trying to create:

• A)a collaborative advantage.
• B)an equal advantage.
• C)an arm's length transaction.
• D)a transactional exchange.
• E)None of the answer choices.

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