When Business Marketers Are Assessing Which of Their Current Customers

question 66

Multiple Choice

When business marketers are assessing which of their current customers represent the best opportunities for growth, which of the following factors should be considered?

• A)The cost-to-serve the customer.
• B)Projected profit margins.
• C)The current share of the wallet the firm has attained.
• D)All of the answer choices.

Understand the calculation and significance of the margin of safety percentage.

Recognize the effect of sales mix shifts on the break-even point.

Understand the special case relationship between the break-even point formula and the formula to attain a target profit.

Understand how to compute budgeted changes in inventory levels.

---

Definitions:

Intrinsic Motivation

Motivation driven by an interest or enjoyment in the task itself, rather than relying on external pressures or rewards.

Drive Theory

A psychological theory that suggests human behaviors are motivated by internal drives that seek to reduce physiological needs.

Stimulation

The act of encouraging a biological or physiological activity or response through some external input or action.

Motivation

Motivation is the internal process that activates, guides, and maintains behavior towards achieving a goal.