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Some Customers Place a High Value on Supporting Services (For

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Essay

Some customers place a high value on supporting services (for example, technical advice and training) and are willing to pay a premium price for this support. Other customers do not value service support and are extremely price sensitive in making product selection decisions. Describe how a business marketer might profitably serve each of these customer segments.


Definitions:

Online Presence

The visibility of an individual, organization, or brand on the internet, achieved through websites, social media, and other digital platforms.

Acquisitions

The act of obtaining control of another company or business asset through purchase or exchange.

Partnerships

A legal and strategic relationship between two or more parties who agree to cooperate to achieve their mutual interests or conduct business.

Facebook Banned

Describes the prohibition or restriction of access to Facebook in certain areas, institutions, or countries due to regulatory, policy, or ethical considerations.

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