Examlex
The buying center becomes smaller and consisting of lower level experts as perceived risk increases.
Standard Error
The standard deviation of the sampling distribution of a statistic, most commonly the mean; it is used to estimate the accuracy of a sample mean compared to the population mean.
Confidence Interval
A range of values, derived from sample statistics, that is believed to contain the true value of a population parameter with a certain level of confidence.
Mean
Refers to the arithmetic average of a dataset, computed as the sum of all the numerical values divided by the count of values in the dataset.
Standard Error
The standard deviation of the sampling distribution of a statistic, often the mean, representing the accuracy with which a sample approximates a population.
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