When Organizational Buyers Modify a Salesperson's Message to Make It

question 74

Multiple Choice

When organizational buyers modify a salesperson's message to make it more consistent with their predispositions toward the company, this provides an illustration of:

• A)selective exposure.
• B)selective attention.
• C)selective perception.
• D)selective retention.
• E)selective memory.

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Definitions:

Potato Chips

Thin slices of potato that are either deep fried or baked until crispy, often seasoned and served as a snack.

Nonfat Yogurt

Yogurt made without any fat content, often used as a dietary choice for those reducing fat intake.

Healthy Meals

Dishes or foods that provide essential nutrients and energy, contributing to overall physical well-being and health maintenance.

Canned Vegetables

Vegetables that have been preserved by sealing in a can or jar with a liquid (often water, brine, or sauce) and undergoing a heat process to ensure safety and longevity.