As the Risk Associated with an Organizational Purchase Decision Increases

question 43

Multiple Choice

As the risk associated with an organizational purchase decision increases, which of the following occur?

• A)The buying center becomes smaller.
• B)The information search is a active and a wide variety of information sources are consulted.
• C)Buying center participants invest greater effort.
• D)All of the answer choices occur.
• E)Both the information search is a active and a wide variety of information sources are consulted and buying center participants invest greater effort occur.

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Definitions:

Fill Rate

A metric that measures the percentage of an order shipped on time and complete.

Shipped On Time

The process of delivering goods to their destination by the promised time frame.

Ease Of Doing Business

An index that measures the regulatory environment of a country and its impact on the ability to start, operate, and close a business.

Customer Relationship Management

A strategy for managing an organization's relationships and interactions with customers and potential customers.