Bond Office Products Manufactures a Diverse Array of Office Supplies

question 60

Multiple Choice

Bond Office Products manufactures a diverse array of office supplies and serves the business market. Which of the following characteristics is (are) associated with the marketing strategy for this category of goods?

• A)Personal selling is less important for supplies than it is for other categories of goods having a higher unit value, such as installations.
• B)the company requires a wide variety of marketing middlemen to cover the broad and diverse market adequately.
• C)Price may be critical in the marketing strategy because many office supply items are undifferentiated.
• D)All of the answer choices.
• E)Both personal selling is less important for supplies than it is for other categories of goods having a higher unit value, such as installations and price may be critical in the marketing strategy because many office supply items are undifferentiated.

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Definitions:

Merchandise

Goods that are bought and sold in the course of business operations, typically in a retail or wholesale context.

Credit Terms

The conditions under which a seller extends credit to a buyer, including the repayment time frame and any interest or discounts.

Trade Discount

A reduction in the listed price of a product or service, offered by a seller to a buyer in the business-to-business market.

Acid-Test Ratio

A financial metric that assesses a company's ability to pay off its short-term liabilities with its most liquid assets, excluding inventories.