Developing a Marketing Program That Reaches the Ultimate Consumer Directly

question 87

Multiple Choice

Developing a marketing program that reaches the ultimate consumer directly for a product that incorporates your product, such as DuPont advertising to consumers to increase the sales of carpeting which incorporates their product is known as:

• A)demand elasticity.
• B)stimulating demand.
• C)fluctuating demand.
• D)price sensitivity.

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Definitions:

Gender Typing

The process by which a child becomes aware of their gender and thus behaves accordingly by adopting values and attributes of members of the sex that they identify as theirs.

Evolutionary Psychology

A theoretical approach in psychology that explains human thoughts, feelings, and behaviors through the lens of natural selection and adaptation.

Testable Predictions

Hypotheses that can be empirically tested and validated through experimentation or observation.

Descriptive

Pertaining to giving a detailed account or explanation of something without imparting personal judgment or analysis.