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Jackson is working with a new client who has a substance use disorder. "I don't know if I can change," the client frets. Jackson replies, "I think you could. After all, if you don't, you are headed for destruction." "I know, and I don't want to go there," the client acknowledges. Jackson affirms, "That is a great choice. Let's talk about how you can find a different path." Jackson is using which assessment tool?
Positioning Activities
Marketing efforts aimed at shaping the perception of a product or brand in the target market's mind, relative to the competition.
Target Market
A specific group of potential consumers at whom a company aims its products and services.
Executive Summary
A concise overview at the beginning of a report, business plan, or document that summarizes the main points for readers, offering a quick insight into the document's purpose and content.
Achievable
A term describing a goal or target that is realistic and within reach, encouraging practical planning and effort to accomplish.
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