John D Rockefeller's Organizational Technique of Horizontal Integration Involved

question 56

Multiple Choice

John D. Rockefeller's organizational technique of horizontal integration involved

• A) franchising Standard Oil gasoline stations to independent operators.
• B) combining and controlling all phases of the oil industry from drilling to commercial retailing.
• C) creating standardized job assignments and fixed production and sales quotas for all employees.
• D) forcing small competitors to assign stock to Standard Oil, then consolidating and integrating the operations of the previously competing enterprises, or lose their business.
• E) developing multiple uses for oil in transportation, lighting, and industry.

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