Examlex
What did John Winthrop mean when he said, "We shall be as a city upon a hill"? Did the Massachusetts Bay Colony reach this objective? Why or why not?
Mood-Congruence Effects
The influence of an individual’s current mood on their memory, perception, and judgment, often affecting consumer decisions.
Attitude-Belief Hypothesis
A theory suggesting that a person's attitude is based on their beliefs about an object or situation, and the evaluation of these beliefs.
Emotional Dimensions
are the various facets through which emotions can be classified, such as intensity, duration, and valence (positive or negative feelings).
Arousal
A psychological and physiological state of being awake or reactive to stimuli, often crucial in driving consumer engagement and attention.
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