The Primary Focus of Zappos's Initial Market Segmentation Strategy Was

question 140

Multiple Choice

The primary focus of Zappos's initial market segmentation strategy was to sell

• A) shoes and other products to people who will buy them online and like to use mobile technology.
• B) a wide selection of leather shoes and boots to high-end retailers.
• C) all types of shoes, accessories, and clothing to department and fashion discount stores for reasonable prices.
• D) Spanish novelties and accessories to organizations that typically resell them.
• E) shoes in its own retail stores to those who prefer face-to-face interaction.

---

Definitions:

Journal Entry

A record of the financial transactions of a business, documented in the general ledger accounts.

Issuance

Issuance refers to the process of making securities available for sale by a corporation or government entity, typically in the context of raising capital.

Interest Payment

A payment made to lenders by borrowers, representing the interest accrued on the loan or debt for a specific period.

Carrying Value

The book value of an asset on a company’s balance sheet, calculated as the original cost minus accumulated depreciation.