The Primary Focus of Zappos's Initial Market Segmentation Strategy Was

question 140

Multiple Choice

The primary focus of Zappos's initial market segmentation strategy was to sell

• A) shoes and other products to people who will buy them online and like to use mobile technology.
• B) a wide selection of leather shoes and boots to high-end retailers.
• C) all types of shoes, accessories, and clothing to department and fashion discount stores for reasonable prices.
• D) Spanish novelties and accessories to organizations that typically resell them.
• E) shoes in its own retail stores to those who prefer face-to-face interaction.

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Definitions:

Oxygen Balance

Oxygen balance is a concept in chemistry, particularly in the analysis of explosive materials, referring to the ratio between the oxygen available and required for complete oxidation of the combustible components of a compound.

Kinetic-Molecular Theory

The kinetic-molecular theory explains the behavior of gases, including their volume, temperature, and pressure, based on the idea that gases consist of small particles in random motion.

Boyle's Law

Boyle's Law is a gas law stating that the pressure of a given mass of an ideal gas is inversely proportional to its volume at a constant temperature.

Charles' Law

A gas law stating that, at constant pressure, the volume of a gas increases or decreases by the same factor as its temperature increases or decreases.