To Be Identified as a Market Segment, Members of the Group

question 52

Multiple Choice

To be identified as a market segment, members of the group must

• A) be similar in terms of their consumption behavior.
• B) represent a large share of the entire market and have buying power.
• C) have diverse needs and have potential for future growth.
• D) have diverse needs and be willing and able to purchase the product.
• E) have the potential for future growth and increased profit or ROI.

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Definitions:

Coding Region

A portion of DNA or RNA that codes for the amino acid sequence of a protein and is instrumental in protein synthesis.

AUG

The RNA codon that signals the start of a protein-coding sequence and encodes for the amino acid methionine.

UAA

A stop codon in genetic code signaling the end of a protein synthesis.

UUU

In genetic code, a triplet nucleotide sequence (uracil-uracil-uracil) in RNA that codes for the amino acid phenylalanine, playing a role in protein synthesis.