Product Differentiation Is

question 63

Multiple Choice

Product differentiation is

• A) a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs.
• B) the unique combination of product benefits received by targeted buyers.
• C) those characteristics of a product that make it superior to competitive substitutes.
• D) a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products.
• E) the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights.

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Definitions:

Munchausen Syndrome by Proxy

A psychological disorder wherein a caregiver fabricates, exaggerates, or induces health problems in those they are caring for, often for attention or sympathy.

Conversion Disorder

A mental condition where a person experiences neurological symptoms, such as paralysis or blindness, without a neurological diagnosis.

Illness Anxiety Disorder

A chronic condition characterized by excessive worry about having a serious, undiagnosed medical illness.

Factitious Disorder

A psychiatric condition wherein individuals deliberately produce, feign, or exaggerate symptoms of illness in themselves to assume a sick role and receive medical attention.