Suppose Marketers Want to Use Product Differentiation and Market Segmentation

question 50

Multiple Choice

Suppose marketers want to use product differentiation and market segmentation strategies. What question should they ask when considering the potential for cannibalization with these strategies?

• A) Will our new products steal customers or sales from our older ones?
• B) Will the products compete head-to-head with those of a competitor?
• C) Can this action successfully draw customers away from competitors?
• D) Are there enough similarities within the market segment to warrant such high costs?
• E) Will this action eliminate the need for individualized advertising and promotion?

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Definitions:

Ecdysone

A hormone involved in the molting process of insects, driving the shedding of the old exoskeleton and the development of a new one.

Invertebrate Hormone

Hormones in invertebrates that regulate growth, metabolism, and development, similar to those in vertebrates but often with different functions and mechanisms.

Steroid

Lipid with four carbon rings, no fatty acid tails.

Exocrine Gland

Gland that secretes milk, sweat, saliva, or some other substance through a duct.