The Purpose of the Five Key Steps in Segmenting and Targeting

question 84

Multiple Choice

The purpose of the five key steps in segmenting and targeting markets is to

• A) identify competitors that provide similar products that satisfy a firm's customers' needs.
• B) provide guidance to reposition a firm's products.
• C) generate new-product ideas for firms that are not growing in market share.
• D) link market needs of customers to the organization's marketing program.
• E) correlate directly to each of the five environmental forces.

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Definitions:

Second If-Else Statement

A subsequent conditional statement in a program that executes one block of code if its condition is true, otherwise executes another block of code.

Indentation

The practice of using spaces or tabs at the beginning of lines of code to make the structure and hierarchy clearer.

Equality Operator

A relational operator that checks whether its two operands are equal, usually represented by ==.

Disadvantages

Drawbacks or limitations that might hinder functionality, performance, or applicability in various contexts including software, hardware, or algorithmic designs.